PRIVACY POLICY
Last Updated: August 7, 2026
This Privacy Policy for Wild Mountain, Inc. (doing business as Wild Mountain) (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share your Personal Information (defined below) when you use our services (“Services”), including when you:
Visit our website at https://wildmountain.com or any website of ours that links to this Privacy Policy (our “Site”).
Use Wild Mountain Summer and Winter Recreation, including Wild Mountain ski, snowboard, snow tubing, waterpark, alpine slides, and go-karts.
Engage with us in other related ways, including any marketing or events.
Questions or concerns? Reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at
For purposes of this Privacy Policy, “Personal Information” will include all personally identifiable information that is specific to you which meets the definition of applicable data protection laws as “personal information,” “personal data,” or “personally identifiable information” (e.g. name, address, phone number, email address, etc.).
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Policy, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
What Personal Information do we collect? When you visit, use, or navigate our Services, we may process Personal Information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about Personal Information we collect.
Why do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Learn more about how we process your information.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. We do not sell your Personal Information. Learn more about when and with whom we share your Personal Information.
How do we keep your information safe? We have appropriate physical, administrative, and technical safeguards and procedures in place to protect your Personal Information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.
What are your rights? Depending on where you are located geographically, you may have certain legal rights regarding your Personal Information under applicable law. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us at the email provided above. We will consider and act upon any request in accordance with applicable data protection laws.
Want to learn more about what information we collect about you, how your information is used and with whom it is shared, what choices are available to you regarding the use of your information, and the security procedures in place to protect the misuse of your information we? Review the Privacy Policy in full.
1. WHAT INFORMATION DO WE COLLECT?
Personal Information you disclose to us
In Short: We collect Personal Information that you provide to us.
We collect Personal Information that you voluntarily provide to us when you register to use the Services, express an interest in obtaining information about us or our Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The Personal Information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The Personal Information we collect may include the following:
Names and other identifiers
phone numbers
email addresses
mailing addresses
contact preferences
age
scheduling information
Payment Data. Although we may collect payment for use of our Services, we do not collect or store credit card or bank information. We use Worldpay and White Peaks as our third-party payment processors, who collect your credit card, debit card, and billing information directly from you, and which is subject to Worldpay’s privacy policy. Please refer to Worldpay’s privacy policy here to learn about its privacy practices: https://privacy.worldpay.com/policies/en. Please refer to White Peaks’ privacy policy here to learn about its privacy practices: https://app.termly.io/policy-viewer/policy.html?policyUUID=9893f2f4-72d2-4749-b157-a90ccea82072.
All Personal Information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such Personal Information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. We collect location data such as information about your device's general location. Please note, we do not collect precise geolocation data. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect general geolocation data that tells us your current general location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Cookies and Similar Technologies. We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites. To the extent these online tracking technologies are deemed to be a "sale"/"sharing" (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section "DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?" Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.
Google Analytics. We use Google Analytics to track and analyze the use of the Services, and to understand how visitors interact with our Services so we can improve performance and user experience. Data is aggregated and used for analytical purposes only. You can learn about Google’s privacy practice by going to: https://policies.google.com/privacy, and you may opt out by downloading an opt-out browser add-on at: https://tools.google.com/dlpage/gaoptout. We also use Google Tag Manager to add and update marketing and tracking codes on our website. You can learn more about Google Tag Manager here: https://support.google.com/tagmanager/answer/9323295?hl=en.
We collect the categories of Personal Information identified above from the following sources: (1) directly from you; (2) through your use of the Services; (3) through cookies and other tracking mechanisms; and (4) our Third-Party Providers (defined below).
2. HOW DO WE PROCESS YOUR INFORMATION
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process the Personal Information for the following purposes listed below. We may also process your information for other purposes only with your prior explicit consent.
We use your Personal Information for a variety of reasons, depending on how you interact with our Services, including:
To facilitate account creation and authentication and otherwise manage accounts. We may use your Personal Information so you can create and log in to your account, as well as keep your account in working order.
To deliver and facilitate delivery of Services to you. We may use your Personal Information to provide you with the requested Services.
To fulfill and manage your orders. We may use your Personal Information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
To enable user-to-user communications. We may use your Personal Information if you choose to use any of our offerings that allow for communication with another user.
To request feedback. We may use your Personal Information when necessary to request feedback and to contact you about your use of our Services.
To send you marketing and promotional communications. We may use the Personal Information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.
To post testimonials. We post testimonials on our Services that may contain Personal Information with your prior consent.
To protect our Services. We may use your Personal Information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To administer prize draws and competitions. We may use your information to administer prize draws and competitions.
To evaluate and improve our Services, products, marketing, and your experience. We may use your Personal Information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
To identify usage trends. We may use Personal Information about how you use our Services to better understand how they are being used so we can improve them.
To determine the effectiveness of our marketing and promotional campaigns. We may use your Personal Information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
To comply with our legal obligations. We may use your Personal Information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share Personal Information in specific situations described in this section and/or with the following categories of third parties. We do not sell or license Personal Information to third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your Personal Information with third-party vendors, service providers, payment processors, contractors, or agents (“Third-Party Providers”) who perform services for us or on our behalf and require access to such information to do that work. These Third-Party Providers are all under contract with us and we are responsible for assuring that these Third-Party Providers comply with the terms of this Privacy Policy. The information shared may include the categories of Personal Information identified in Section 1 of this Privacy Policy.
We also may need to share your Personal Information in the following situations:
To Comply with Law. We may share your Personal Information to comply with law, regulation, or other legal processes or to comply with a valid order or process from a public authority.
To Protect against Misuse. We may share your Personal Information to enforce this Privacy Policy and our other terms and conditions, to protect the rights, property, or safety of us or others, to protect against misuse or unauthorized use of our Services or your account, or to detect or prevent criminal activity or fraud.
Business Transfers. We may share or transfer your Personal Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law.
We will only keep your Personal Information for as long as it is necessary for the purposes set out in this Privacy Policy, to process your request, and provide our Services, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). For as long as we have your Personal Information, we will continue to protect the privacy and security of such Personal Information consistent with this Privacy Policy.
When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize such information, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.
Please note that if we elect to de-identify your Personal Information, such de-identified information is no longer your Personal Information, and we may use such de-identified information, alone or in an aggregated basis to analyze and offer our Services, or as we deem appropriate.
5. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your Personal Information through appropriate security measures.
We have implemented appropriate and reasonable administrative, physical, and technical security measures designed to protect the security of any Personal Information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your Personal Information, transmission of Personal Information to and from our Services is at your own risk. You should only access the Services within a secure environment. You are also responsible for protecting your credentials for your account as we are not liable for any unauthorized use of such credentials.
6. DO WE COLLECT INFORMATION FROM MINORS?
In Short: Our Site is primarily geared towards a general audience and not children.
Our Site is primarily geared towards a general audience and not children. The Site is intended for users who are at least 18 years old and capable of forming legally binding contracts under applicable law. By accessing or using the Site, you represent and warrant that you meet these requirements. Persons under the age of 18 are not permitted to use or register for the Site.
If we learn that Personal Information from users under 13 years of age or the equivalent age as specified by law in your jurisdiction has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 13 or the equivalent age as specified by law in your jurisdiction, please contact us at
7. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on your state of residence in the US you have rights that allow you greater access to and control over your Personal Information.
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:
Right to know whether or not we are processing your Personal Information.
Right to access your Personal Information.
Right to correct inaccuracies in your Personal Information.
Right to request the deletion of your Personal Information and we will be happy to do so unless we are prevented from doing so by law or regulation. Please note that even if a request is made to delete your Personal Information, we may be permitted or required to retain a copy for our business and legal obligations as permitted or required under applicable law.
Right to obtain a copy of the Personal Information in a commonly used and machine-readable format to be provided to you or to a third party as you specify.
Right to limit how we use and disclose your sensitive Personal Information.
Right to non-discrimination for exercising your rights.
Right to obtain a list of the categories of third parties to which we have disclosed or sold your Personal Information.
Right to opt out of the processing of your Personal Information if it is used for targeted advertising, the sale of Personal Information, or profiling in furtherance of decisions that produce legal or similarly significant effects. We do not use your Personal Information for purposes of profiling or selling. However, certain cookies may collect and share your information with third-parties for purposes of targeted advertising. Some state laws consider those cookies to be a “sale” or “sharing” of Personal Information when used for cross-context behavioral advertising. You may opt out by selecting the “Do Not Sell or Share My Personal Information” link on our Site.
In addition to the rights listed above, some jurisdictions may provide a right to users that are subject to profiling in furtherance of decisions that produce legal or similarly significant effects. Please note, we do not use your Personal Information for profiling purposes.
HOW CAN YOU EXERCISE YOUR RIGHTS?
To exercise these rights, you can contact us by submitting a data subject access request, by visiting https://wildmountain.com/contact-us-summer, or by referring to the contact details at the bottom of this Privacy Policy.
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use Personal Information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. Upon our confirmation that you are making a lawful request, we will confirm our obligations under applicable law. You may designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf
IS THERE AN APPEALS PROCESS?
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at
What are my rights related to marketing and can i terminate my account?
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by opting out directly in the marketing email or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS POLICY?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you transactional-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
Account Information: If you would at any time like to review or change the information in your account or terminate your account, you can:
Log in to your account settings and update your user account.
Contact us using the contact information provided.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
If you have questions or comments about your privacy rights, you may email us at
8. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
THIRD PARTY LINKS
Our Services may contain links to or may appear on third-party websites. Any access to and use of such third-party websites is not governed by this Privacy Policy but instead is governed by the privacy policies of those third-party websites, and we are not responsible for the information practices of such third-party websites.
9. DO WE MAKE UPDATES TO THIS POLICY?
In Short: Yes, we will update this Privacy Policy as necessary to stay compliant with relevant laws.
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
10. HOW CAN YOU CONTACT US ABOUT THIS POLICY?
If you have questions or comments about this Privacy Policy, you may email us at
Wild Mountain, Inc.
37200 Wild Mountain Rd
Taylors Falls, MN 55084
United States
11. SPECIFIC LAWS
US Data Protection Laws. The US states which have enacted data protection laws include: Alabama (as of May 1, 2027), California (as of January 1, 2023), Colorado (as of July 1, 2023), Connecticut (as of July 1, 2023), Delaware (as of January 1, 2025), Florida (as of July 1, 2024), Indiana (as of January 1, 2026), Iowa (as of January 1, 2025), Kentucky (as of January 1, 2026), Louisiana (as of January 1, 2027), Maryland (as of October 1, 2025), Minnesota (as of July 31, 2025), Montana (as of October 1, 2024), New Hampshire (as of January 1, 2025), Nebraska (as of January 1, 2025), New Jersey (as of January 15, 2025), Oklahoma (as of January 1, 2027), Oregon (as of July 1, 2024), Rhode Island (as of January 1, 2026), Tennessee (as of July 1, 2025), Texas (as of July 1, 2024), Utah (as of December 31, 2023), Vermont (as of January 1, 2028), and Virginia (as of January 1, 2023).
Notice to California Residents. You may have the right to receive information about the financial incentives that we offer to you, if any.
Metrics
California law may require us to compile the following metrics for the previous calendar year: the number of rights requests received, complied with, and denied, as well as the median number of days within which we responded to those requests. To the extent this obligation applies to our organization, we will comply.
California Shine the Light
Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with us are entitled to ask us once a year for information regarding the Personal Information we have shared, if any, with third parties for their direct marketing purposes. If you are a California resident and would like to submit such a request, please submit your request in writing to the email address listed in the Contact Us section and include the words “Shine the Light” in your correspondence. The request must include your name, street address, city, state, and ZIP code and an attestation that you are a California resident. We are not responsible for requests that are not labeled or sent properly, or that do not have complete information.